Jim Dawson
Jim Dawson owns Synergy Sign & Graphics in Strasburg, OH. From humble beginnings in his basement 20 years ago, he has built a business that thrives on challenges and innovation. In this podcast, he shares his experiences with creative architectural signage.##-##This episode is sponsored by:GCI Digital ImagingYour partner for large/grand format trade printing. Known for exceptional customer service, GCI Digital Imaging is the go-to for banners, coroplast signs, vehicle wraps, and other digitally printed graphics.Discover more in Episode #9 or visit https://gci-digital.com.Jaco Wholesale Sign ProductsLooking to enhance your clients' impact and boost your profits with flat-cut acrylic letters and logos? Jaco Wholesale Sign Products delivers laser-cut acrylic letters and signage with quick turnaround times and excellent communication. They offer a wide range of mounting options, Pantone matching, several acrylic thicknesses, and nationwide shipping.Visit https://sign.supply/bss/ for a quote and $50 off your first order.##-##Links:Dan Sawatzky Episode: https://youtu.be/QHOBWzf-5QYSynergy Signs Instagram: https://www.instagram.com/synergy_signs/##-##Key Points Discussed:- Business and Personal life: Jim shares his business and personal life and how he and his wife manage it all together.- Jim's Journey: Jim shares his journey and how he ended up with signage from an animator and cabinet shop. -Architecture Projects: Jim shares with us his amazing architecture Projects and shows us the workflow of working with architecture Projects.-Client Expectation: We dive deep into this conversation, discussing the importance of knowing and fulfilling clients' expectations and how to let clients know what we expect from them.- Pricing Methods: Jim discusses his pricing method and how he decides or adjusts his pricing and profit margins.- Changes in the industry: We discuss the positive and negative aspects of the industry's changes and how they will affect the market and the future of signage. -Jim's Workshop: Jim talks about his workshop, which they conduct a few times per year. Y http://www.synergysign.com/sign-alchemy-workshops/-Sign Shop School: Jim and Peter discuss their future plan to open a sign shop school and give back to the industry.##-##In this episode...00:00 Intro 00:38 Sponsor 01:27 Catching Up 04:40 Winning a Lottery 09:12 About Jim 10:25 Working with Wife 13:55 From Animator to cabinet shop to signage 19:12 The Progression. 22:12 Storefront walk-in traffic 28:07 Inflection Point 31:12 Jim’s architecture projects 33:12 Fulfilling Client Expectations 36:25 90-day Terms 38:18 Equipments 43:20 Fire Prevention 46:02 Workflow with architecture Projects. 52:30 Pricing Method 57:05 Changes in the Industry 01:02:42 Jim’s Workshop 01:12:12 Sign Shop School##-##Are you a sign or print shop owner?Join the Better Sign Shop Community - our exclusive Facebook group for shop owners and managers. Connect and learn from peers at https://www.facebook.com/groups/bettersignshopmastermind.Interested in being a guest on the show or have questions for our team? Reach out to us at [email protected].