Rising To The Challenge // Karrie Brock - Owner of FASTSIGNS Toledo

We're joined by national brand and sign package award winner Karrie Brock – owner of two FASTSIGNS locations / Toledo and Maumee OH. We discuss her conversion from an independent sign shop to the FASTSIGNS franchise and how they handle large fabrication projects that the franchise is not typically known for. We also discuss women in the sign industry and Karrie sets us straight on what men in the sign industry sometimes get wrong.---This episode is sponsored by:GCI Digital ImagingYour large/grand format trade printing partnerOwner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself.  So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphicsLearn more and place your first order at https://gci-digital.com.In this episode...00:00 - Intro01:21 - Welcome02:10 - Peter's Sign shop consulting/coaching Experience08:45 - Guest introduction14:15 - Karrie welcome15:55 - Karrie's journey19:00 - Advantages of being a franchise vs. independent company23:20 - Most Advantageous benefit26:40 - Awards/City Eggs project and Peter's shocker 34:30 - Key to turn the customer to the largest account36:03 - What do men do wrong? 40:20 - Working with husband42:56 - Experience as a woman in the industry44:15 - Advice for other women in the industry46:50 - Women asking better questions than most men48:40 - Fastsigns and fabricating 58:35 - Future plans01:01:00 - Closing---Ready to systemize and scale your shop?Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/Are you a sign or print shop owner?Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bettersignshopmastermind/)---Want to follow the crusty sign guys?Bryant from Better Sign ShopBetter Sign Shop Website: https://www.bettersignshop.comBetter Sign Shop Facebook page: https://www.facebook.com/bettersignshop###Michael from Letterbox Sign DesignLetterbox Sign Design Website: https://www.letterboxsigndesign.com/Facebook page: https://www.facebook.com/Letterboxsigndesign###Peter from Sign Shop ConsultingSign Shop Consulting Website: https://www.signshopconsulting.com/---Interested in being a guest on the show? Have questions you'd like to hear us answer on the air?Reach out to us.