You’ve seen his work even if you didn’t know his name. Legendary sign crafter Shane Durnford joins us for a mindblowing conversation about our chosen craft. 🤯 Shane opens up about his personal experience with burnout. And he also shares invaluable advice for those looking to venture into high end signage – revealing a little bit about his secret sauce. Another can’t miss episode!---This episode is sponsored by:GCI Digital ImagingYour large/grand format trade printing partnerOwner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphicsLearn more and place your first order at https://gci-digital.com.---In this episode...00:00:00 Intro00:01:30 Catching up00:04:20 Bryant’s Appendix surgery 00:09:00 Guest intro00:13:00 Shane’s backstory00:16:10 First high-relief carving 00:17:25 Shane’s designs / Emotion and commerce00:24:00 Shane’s not a sign guy00:34:18 Stepping away from the industry00:41:10 Avoiding burnout00:50:15 Obsession to detail 00:56:25 Creative Process 01:07:45 Advice for sign shop 01:15:40 Future Plans01:19:29 What Shane wants to be remembered for01:24:07 Shane’s workshop01:27:02 Outro-##-##-Links from the ShowRecommended Books------The Old Way of Seeinghttps://www.amazon.com/Old-Way-Seeing-How-Back/dp/039574010X/Shane’s Work------It speaks for itself… Check out his websitehttps://jaycefoxstudios.com/environmental-sign-designShane’s Workshop------If you’re at all interested in furthering your design skills and becoming a better sign maker, check out the details and join Shane’s in-person workshop.https://jaycefoxstudios.com/sign-design-workshopOther Signmakers to Follow------Dirk Ramplinghttps://www.dirkssigns.com.au/Roger Coxhttps://houseofsignsco.com/carved-dimensional-signs-colorado/Dan Sawatzkyhttps://www.imaginationcorporation.com/attractions-##-##-Ready to systemize and scale your shop?Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/Are you a sign or print shop owner?Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bettersignshopmastermind)-##-##-Want to follow the crusty sign guys?Bryant from Better Sign Shop- Better Sign Shop Website: https://www.bettersignshop.com- Better Sign Shop Facebook page: https://www.facebook.com/bettersignshopMichael from Letterbox Sign Design- Letterbox Sign Design Website: https://www.letterboxsigndesign.com/- Facebook page: https://www.facebook.com/letterboxsigndesignPeter from Sign Shop Consulting- Sign Shop Consulting Website: https://www.signshopconsulting.com/-##-##-Interested in being a guest on the show? Have questions you'd like to hear us answer on the air? Reach out to us.